TRAINING BRAND MANAGEMENT IN MARKETING

BRAND MANAGEMENT IN MARKETING

TRAINING BRAND MANAGEMENT IN MARKETING

Deskripsi TRAINING BRAND MANAGEMENT IN MARKETING

Di era bisnis dengan persaingan yang sangat ketat antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan setiap manager marketing harus menyiapkan strategi tentang brand management. Brand management merupakan salah satu faktor yang membuat produk tetap eksis di mata konsumen. Pelatihan Brand Management ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.

TUJUAN & MANFAAT TRAINING

Peserta pelatihan mampu memahami konsep dan implementasi brand management
Peserta pelatihan mampu mampu mendesain brand yang sukses
Peserta pelatihan mampu mampu mengaudit dan mengevaluasi brand
Peserta pelatihan mampu mampu melakukan perencanaan media untuk brand equity
Peserta pelatihan mampu mampu melakukan perencanaan promosi untuk brand development

 

MATERI TRAINING

Berikut adalah ringkasan materi pelatihan Brand Management in Marketing

Introduction to Marketing and Brand Management
What is brand management
The primary responsibilities of brand managers
Trends in brand management
The benefits strong brands deliver to organizations
The brand management process
Element of Brand loyalty
Steps to helps brands connect emotionally to their customers:
Develop success (re)position a brand
Create and manage a strong brand identity
Develop a brand identity system and standards
Develop a powerful brand tagline
Publicity and word-of-mouth marketing to a brand’s advantage
Using blogs and other social media to build brands
Evaluate advertising campaigns and develop a successful direct marketing campaign
Develop a strong brand marketing plan :
Marketing tools and techniques
Use internal communication, education and training and organization design to align the organization in support of the brand
Develop a brand building organization and transform employees into enthusiastic brand champions
Conducting Brand audit and brand equity
Measurement of the asset value of a brand
Managing brand using point-of-sale (POS) data in managing brands
Qualitative and quantitative brand research methodologies and approaches

 

TARGET PESERTA PELATIHAN

Manajer Sales & Marketing
Brand Manager
Staff Sales & Marketing
Semua pihak yang membutuhkan pengetahuan seputar Brand Management

 

METODE PELATIHAN

Penyampaian konsep
Diskusi kelompok
Latihan
Studi kasus

 

Jadwal Pelatihan :

 

  • 12 – 14 Maret 2019
  • 18 – 20 Juni 2019
  • 3 – 5 September 2019
  • 22 – 24 Oktober 2019

 

Jadwal  tersebut dapat disesuaikan dengan kebutuhan calon peserta

 

Lokasi Pelatihan :

 

  • Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
  • Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
  • Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
  • Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)
  • Lombok, Hotel Jayakarta (7.500.000 IDR / participant)

 

Investasi Pelatihan tahun 2019 ini :

Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

 

Fasilitas Pelatihan :

 

  • FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
  • FREE Akomodasi Peserta ke tempat pelatihan .
  • Module / Handout
  • FREE Flashdisk
  • Sertifikat
  • FREE Bag or bagpackers (Tas Training)
  • Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  • 2xCoffe Break & 1 Lunch, Dinner
  • FREE Souvenir Exclusive

 

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